Featured in Omaha World Herald, "Store Layout to Evoke the Feel of Video Game. ", by John Keenan.

To see the Omaha World Herald article online, CLICK HERE!

SEATTLE, and OMAHA, Neb., April 9, 2008

Gamer Doc(TM), the retail video game store that delivers a new and interactive customer experience, today announced that award-winning FHA Architects, based in Omaha, Neb., will provide design services for its store interiors. Harlan Faust, principal architect, is leading the design team.

"The concepts we're developing will change the way the video game store is interpreted," Faust said. "Conventional store designs resemble a library, with shelves and stacks of games. When customers walk into Gamer Doc, they will feel like they're walking into a video game, not a video game store, experiencing the action, sounds and excitement of the game."

Upon entering Gamer Doc, consumers may find themselves in a burned-out building, as if they are in a first-person shooter battle zone, or on board a futuristic"Borg Spaceship," or in a carefree, cartoon-character atmosphere. Each design concept features special lighting, environmental, and sound effects to enhance the interactive experience.

"My partner David Huether and I have worked with Harlan on design projects over the years for various retail chains," said Jim Belanger, president of Gamer Doc. "Harlan is a master at designing environments that enhance the relationship between customer and employee, and we are very excited to have him bring our concepts to life. Gamer Doc will not be just a video game store, but an experience for people to get involved in."

About Gamer Doc
Gamer Doc is an innovative franchise concept that offers the opportunity to own, develop and operate a retail video game emporium. Launched in December 2007, the Gamer Doc concept is focused on delivering a new and interactive experience to all customers. From dedicated gamers to Mom or Dad who want to try out a game, trade-in some old games or check out the latest titles and consoles from Microsoft(R), Nintendo(R), and Sony(R), all customers will enjoy the ultimate gaming experience. Gamer Doc offices are located in Seattle, Wash., and Newport Beach, Calif. For more information, please visit http://www.gamerdoc.com or call 888-426-5576.

About FHA Architects
FHA Architects is a Midwest based architectural firm offering professional services in architecture, food service design and construction management. The firm has over 20 years of experience and has established an excellent reputation with owners and contractors across the country. Project types designed by the firm include restaurants, residential and commercial buildings, automotive centers, retail shopping centers, child care facilities, and industrial buildings. Services of the firm are available nationally since Harlan Faust is registered in all states within the continental United States and Hawaii. For more information, please visit http://www.fhaarchitects.com or call 402-895-0878.

Contact:
Pat Harriman
Gamer Doc
949.370.2075
pharriman@gamerdoc.com

Retail Construction Magazine,"Top Retail Architects"

We did it again! FHA was recognized among the top retail architects in the country. The firm currently has projects with its majors clients in Alabama, Arizona, California, Florida, Nevada, Kansas, Missouri, Nebraska, Iowa, Oregon, Washington, Wyoming, and Oklahoma.

Featured in Restaurant Start Up and Growth Magazine, "Form and Function ", by Jeff B. Katz.

This article discusses the nine basic principles of good restaurant design. MORE >>

Featured in VM + SD, "Split Personalities ", byChristian Davies.

Do you, or have you heard someone order a diet coke with a double cheeseburger? Christian Davies discusses consumer dissonance in this article. MORE >>

Featured in Restaurant Start Up and Growth Magazine, "Texas Hold'em ", byLarry S. Green,JD.

A great article that offers insight into the complexity of Restaurant Lease Agreements. MORE >>